The Paid Ads Engine
Paid ads run against numbersyou can actually see.
Paid ads for B2B fail quietly: spend goes out, and nobody can say which rand produced which lead. The Paid Ads Engine is built around measurement first — pixel and conversion tracking installed before the first campaign, so every lead traces back to the campaign that produced it.
We build the whole system: creative concepts and copy in your brand voice, audiences from your ICP, landing pages designed to convert, and campaigns across Meta, Google, and LinkedIn. Every spend-affecting change is signed off by a human before it goes live.
How it runs
Inside the paid ads engine.
Tracking before spend
Pixel, conversion events, and analytics are installed and verified first. If a lead can't be traced to the ad that produced it, the campaign doesn't launch.
Audiences from your ICP
Custom audiences, lookalikes, and account-based targeting built from the same ICP work that drives outbound — including retargeting pools of people already engaging with you.
Creative made to be tested
Hooks, angles, and formats produced as a set, launched as experiments, and scaled or killed on the numbers. Landing pages are built to match the ad, not to a generic template.
Optimisation with a human gate
Agents watch performance continuously and recommend scale, kill, or iterate. Budget changes and new campaigns always pass through a human before they touch your spend.
What you get
Built for you. Owned by you.
- A conversion-focused landing page, built and handed over
- An ad creative set — concepts, copy, and formats per platform
- Pixel + conversion tracking installed on your site, in your accounts
- Your reports show
- Spend · cost-per-lead · leads · ROAS
- Pricing model
- One-time setup · fixed monthly fee. Scoped on a 30-minute call
Questions
What B2B teams ask us about paid ads.
Which ad platform is best for B2B lead generation?
It depends on deal size and audience. LinkedIn targets by job title and company but costs more per click — it suits higher-value deals. Meta reaches the same professionals at lower cost with strong creative. Google Search captures buyers already looking. Most B2B companies do best with a mix, weighted by where their cost-per-lead actually lands.
What ad budget do we need to start?
Enough to get statistically meaningful data per platform — typically a few hundred dollars (or a few thousand rand) per month per channel at minimum. We'd rather start on one platform with a workable budget than spread thin across three. We scope a number to your deal size and market on the 30-minute call.
Do you create the ads or do we?
We do — concepts, copy, and creative direction in your brand voice, plus the landing pages they click through to. You approve creative before it runs. If you have brand assets or a designer you love, we build with them.
How do you measure whether the ads are working?
Pixel and conversion tracking are installed before launch, so every lead traces back to its campaign, ad set, and creative. Your reports show spend, cost-per-lead, and ROAS.
Who owns the ad accounts and the pixel?
You do. Campaigns run in your ad accounts with your pixel on your site. If we ever part ways, everything — accounts, audiences, creative, tracking — stays with you.
How fast do paid ads produce B2B leads?
Search campaigns can produce leads in days because the intent already exists. Social campaigns typically need one to three weeks of learning and creative testing to find a stable cost-per-lead. We set that expectation in the plan rather than promising week-one miracles.
The other engines
Outbound Engine
Signal-based outbound: cold email on warmed infrastructure, personalised by AI agents, replies handled by humans.
How it works →Organic Engine
B2B organic growth: content in your voice, SEO foundations, and AI visibility (AEO/GEO) so ChatGPT and Google AI Overviews find and cite you.
How it works →What would the machine look like for you?
Thirty minutes, and you leave knowing the plan, the price, and what your reports would show. You keep the plan either way.
If we’re not the right fit, we’ll tell you on the call.