Field notes

What we learn running the machine.

Deliverability, ad economics, AI search visibility — written from the engines we run, not from theory.

How B2B companies get cited by ChatGPT, Perplexity, and Google AI Overviews

Buyers now ask AI engines who to trust. A practical guide to AEO/GEO for B2B: structured data, question-shaped pages, and consistent facts that make AI search cite your company.

2 July 20266 min read

Outbound Engine

Cold email in 2026: deliverability decides everything else

Why most B2B cold email dies before it's read, and the infrastructure checklist that keeps it out of spam: separate domains, 14-day warmup, volume discipline, and human-handled replies.

2 July 20265 min read

Paid Ads Engine

Meta vs Google vs LinkedIn: where should a B2B company spend its first ad budget?

A practical comparison of the three main B2B ad platforms — intent, targeting, and cost-per-lead trade-offs — and a simple rule for choosing where a first B2B ad budget goes.

2 July 20265 min read

Organic Engine

AI search visibility just turned into a managed channel, not a metric

Profound's new Aim agent turns AI-citation tracking into automatic action — what the shift from dashboard to agent means for any B2B team's AI-visibility work.

6 July 20265 min read