Field notes
Deliverability, ad economics, AI search visibility — what each one is and how it works.
Organic Engine
Buyers now ask AI engines who to trust. A practical AEO/GEO guide for B2B: structured data, question-shaped pages, and facts that make AI search cite you.
Outbound Engine
Why most B2B cold email dies before it's read, and the checklist that keeps it out of spam: separate domains, 14-day warmup, volume discipline.
Paid Ads Engine
A practical comparison of the three main B2B ad platforms: intent, targeting, and cost-per-lead trade-offs, plus where a first ad budget goes.
Profound's new Aim agent turns AI-citation tracking into automatic action — what the shift from dashboard to agent means for any B2B team's AI-visibility work.
On 1 July 2026 Google rewrote its Ads terms to confirm AI can generate your targets, ads and destinations — and that you, not Google, are liable for the result.
Time now sells sponsored slots inside the markdown versions of its pages, the copy AI crawlers read. What that means for any B2B company's own site.
Domains, mailboxes, sender reputation, lists and tracking: the assets that decide whether you keep anything when an outbound engagement ends, and the contract wording that settles it.
A SaaStr poll of 1,200+ respondents found 7% said outsourced SDRs really worked and 26% sort-of. What the other two-thirds got wrong, and the structure that changes the odds.
Sourced benchmarks from 14.3 billion sends and a full-year platform dataset: around 3% replies, around 1% meetings, and the bounce ceiling that decides whether any of it lands.
Article 50 has applied since 2 August 2026. What the Commission's guidance actually covers, the exemption most B2B publishers can use, and the ordering rule that voids it.
Three surveys published in July and August 2026 agree: most B2B buyers now research vendors through AI, and 83% shortlist three or fewer products. What decides which three.